Businesses have already realized the importance of creating a solid, appealing, self-explanatory corporate image. Gone are the days when the connection between solid branding and the bottom line was blurry. In the digital era, strong branding is a must if you want to survive among fierce competition. However, if you archive your beautiful graphic statement in a dark corner where no one can see it, that will be money down the drain. If you combine branding with tactical marketing, you make sure to capitalize your investment. A sure-fire way to do so is to give your corporate image a far-reaching platform. A very strategic platform is to participate in fairs, events and trade shows where you know your potential customers gather so you can effectively reel them in And one of the best ways to maintain their interest is to have a great booth or stand to show off your brand.

Companies are reinventing booths in the most innovative, beautiful ways imaginable. There is a great way to set up your space with very appealing, easy-to-use structures. When surfing for options to stand out, one of the new ways to pop is with versatile structures such as Waveline which is a great platform for your brand. If you have already spent time designing amazing graphics and compelling messages, now you can exhibit them in the most attractive way possible. This system is based on seamless tubular structures. The advantage is that you give a sense of permanence with graphics that slip on like pillowcases over the frames. This way, your display is more elegant and sleeker, people tend to forget these are portable, temporary structures, and you give a sense of being surrounded by the brand from every angle you want.

You can go for the flat displays or add a little depth with curved Waveline structures that can play with your graphics. The setup is so easy it can be done in minutes and with a small display that fits in a case, transport is a breeze as well. These displays are thought to be versatile and easy, so the case itself can double as a counter. That way, even before you set up your display, you are already showing off your brand and you now have a tension fabric display and a counter. Best of all, you don’t even need any tools, and the tension fabric has some of the most amazing dye-sub graphics in the market. Best of all, the tension fabric is wrinkle-free, so you don’t have to worry about a thing. You can add some LED lights to shine on your graphics and a very easy, very affordable setup becomes your brand platform. This way, your shareholders will be more than pleased when customers start rolling in. Think again if you assume all of these features weigh a ton. All of this not only fits in a case, but is light-weight as well.

In addition to these great advantages, Waveline Media goes a step further with tubing frames that can connect to each other to create different configurations. You not only get to decide how big or small your display is, but also how sophisticated or simple you want your space to be. These are very functional panels which are very easy to assemble as well. They have modern designs that can create very original and personalized combinations for very affordable prices. You have panels with different heights and widths and even differences in shape, so you can create many setups by reorganizing the very same panels differently. This not only makes your stand more attractive, but gives it the capacity of being reused in other events differently, so you don’t bore your customers by making them think there is only one booth configuration for every trade show. Since the pillowcases are so versatile as well, change the graphics with a few extra sets of pillowcases, tweak the configuration a bit, and you’ll have a whole new booth ready to go.

They say the devil is in the details and that is why accessories are so important. Accessories for this product line are limited to energy-saving LED lights, there are many possibilities to personalize your display. There are special banner headers that can give you additional visibility from far away and reinforce your message. There are also shelves that can be installed that are not only great to showcase products or services, but can add decoration to make your leads feel more welcome. If you are really thinking big, you can also add screens to the panels. Screens give you a whole new world of possibilities as you can make them interactive, have videos constantly portraying different messages that double down on your branding efforts, and appeal to many audiences with their hypnotic effect. Add a few case-to-counter podiums to have a couple of staff members welcoming people in and you are set to go.

Take the steps necessary to bring your brand to the next level by creating a great environment to invite customers in. With ever-improving options that are also quite affordable, that branding budget will be better utilized combining it with effective marketing strategies that will help grow your business and make staff, shareholders and customers happier.